Interview with the architect: Gabriel Bautista
Casa Decor is the display platform that brings the top names in interior design together in Madrid. Its 55th edition, held this year, saw Emilgroup work with interior designer Gabriel Bautista of Intro Design, who we asked to tell us about his design project.
Let’s talk about your Mainstream design project, created for Casa Decor 2020
Called “Mainstream”, the space is not based on any of the rules of interior design; instead, the project is inspired by the rules of mainstream culture, born with the entertainment industry and shaped through film. Films were initially in black and white, and so we chose to use a large black and white ceramic surface as the background, created with the Emilceramica Tele di Marmo collection. Then the transition to the entertainment industry brought colour to films, and we represented this by means of the sofa, walls and ceiling in three colours.We’ve created a vibrant, colourful, fun interior, a living-room where you might put a television but which could be equally ideal for a chat with friends, a quiet read, or even enjoying a drink.The other furnishing features we’ve chosen are not strictly connected to the interior design world, but represent its "popular" nature: for example, a plant very widespread in Spain, the pothos, used to be very mainstream and could be seen in every home in the world, before suddenly going out of fashion. We decided to include it in our project. The same applies to the famous Spanish liqueur Licor 43, or the fringes of the lampshade. They’re all features discarded by design, but we’ve salvaged them and featured them here in a new role, as kitsch ornaments in an interior that sets out to be fun, dynamic and above all ideal for leisure time.
Sustainability and ceramic coverings: how do the two mix?
The key concept of Casa Decor 2020 is “Sustainable Casa Decor”. This means designing in an environmentally responsible way, and this is why we’ve chosen Emilgroup ceramic surfaces. Porcelain stoneware has many advantages: it has absolutely no impact on the topography of the landscape and is made from natural materials; what’s more, the Emilgroup production process is certified for environmental protection and conservation. For our design project, we chose the Tele di Marmo by Emilceramica collection, in a large size, 240 x 120 cm, in the Calacatta Renoir colour, and we used these ceramic surfaces for both the floor and the walls, where we also decided to use a book match effect to add excitement to the whole interior and highlight the expressive potential of Emilgroup ceramics.